Description

Sure, here's a comprehensive digital marketing job description for a real estate office, with a focus on relevance to the Amaravathi and Vijayawada markets: Job Title: Digital Marketing Executive / Manager (Real Estate) Location: [Your Company's Office Location - e.g., Vijayawada, Andhra Pradesh, or Amaravathi, Andhra Pradesh] Company: [Your Company Name] is a leading real estate firm specializing in [e.g., "premium residential plots," "commercial developments," "affordable housing solutions"] across the high-growth regions of Amaravathi and Vijayawada. We are committed to [mention a key company value, e.g., "connecting families with their dream homes," "delivering exceptional investment opportunities," "innovative urban development"]. We are looking for a dynamic and results-driven Digital Marketing Executive/Manager to elevate our online presence and drive lead generation for our diverse portfolio of properties. Job Summary: The Digital Marketing Executive/Manager will be responsible for planning, executing, and optimizing our digital marketing strategies to attract prospective buyers, generate high-quality leads, and enhance our brand visibility within the competitive real estate market of Amaravathi and Vijayawada. This role requires a strong understanding of online marketing channels, an analytical mindset, and a passion for real estate. Key Responsibilities: Strategy & Planning: Develop and implement comprehensive digital marketing strategies aligned with company sales objectives for various property types (e.g., open plots, apartments, commercial spaces) in Amaravathi and Vijayawada. Conduct market research to identify target audiences, competitor activities, and emerging digital trends specific to the Andhra Pradesh real estate sector. Stay updated with the latest digital marketing technologies and best practices, especially those relevant to lead generation in real estate. Search Engine Marketing (SEM & SEO): Manage and optimize Google Ads (PPC) campaigns for lead generation, targeting relevant keywords such as "open plots Amaravathi," "flats in Vijayawada," "CRDA approved properties," etc. Conduct keyword research and analysis to identify high-value terms for SEO and PPC. Implement on-page and off-page SEO strategies to improve organic search rankings for our website and specific property listings. Monitor, analyze, and report on campaign performance, providing actionable insights for continuous improvement. Social Media Marketing: Develop and execute engaging content strategies for platforms like Facebook, Instagram, LinkedIn, and YouTube, showcasing our properties, project updates, customer testimonials, and regional development news (e.g., Amaravathi capital city progress). Manage paid social media campaigns to reach specific demographics and generate leads. Monitor social media trends, engage with followers, and manage online reputation. Content Marketing: Oversee the creation of compelling digital content including website copy, blog posts (e.g., "Why Invest in Amaravathi Real Estate"), property descriptions, landing page content, video scripts, and infographics. Ensure all content is optimized for SEO and audience engagement. Website Management & Optimization: Oversee the company website, ensuring it is user-friendly, responsive, and optimized for lead capture. Analyze website traffic, user behavior, and conversion rates using tools like Google Analytics. Collaborate with web developers for website updates and improvements. Email Marketing: Develop and manage email marketing campaigns (e.g., newsletters, property alerts, special offers) to nurture leads and engage existing clients. Segment email lists and personalize content for maximum effectiveness. Lead Generation & Nurturing: Implement strategies to capture leads effectively through digital channels. Work closely with the sales team to ensure seamless lead handover and follow-up processes. Implement CRM integration for digital leads. Analytics & Reporting: Track, measure, and analyze the performance of all digital marketing campaigns using relevant KPIs (e.g., leads generated, cost per lead, conversion rates, website traffic). Prepare regular reports on campaign performance and present insights to management. Qualifications: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Proven work experience (3-5+ years) as a Digital Marketing Executive/Manager, preferably within the real estate or a similar high-ticket sales industry. Demonstrable expertise in managing Google Ads (PPC), Facebook Ads, and other social media advertising platforms. Strong understanding of SEO best practices and content marketing principles. Proficiency in using digital marketing tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, CRM software (e.g., Salesforce, Zoho CRM), and email marketing platforms. Excellent written and verbal communication skills in English and Telugu. Analytical mindse